Caught up in the noise of WWDC week, I think this initiative from Apple is one which has flown under the radar. I see it as a move of huge significance, and as the beginning of a renewed focus toward the Mac App Store. There have been complaints recently about the profitability and sustainability of developing for the Mac, so the incentive to sign up for a $99 developer licence to write apps for a mediocre store just isn’t there. But by now making it free to millions of existing iOS developers, we could see a surge and push towards more Mac “companion” or even standalone apps from these developers, which would be a huge boost for both the store and platform.
I know for myself it has got me thinking about experimenting with a Mac app – something which I would never have done a week ago.
We’ll only see where this leads, but I think it’s the start of something new … possibly Mac App Store 2.0.