Oh Samsung. Unsurprisingly, you’ve managed to stuff up again. This time it’s with regards to your latest flagship device - Galaxy S6.
Reading this report, I began to realise something. Samsung are becoming more conservative and more “Apple-like” with their flagship handsets. Take the Galaxy S6, for example. With this phone, Samsung have backtracked on a lot of features which defined them in previous versions, and have opted instead to make a phone which is much more similar to the iPhone 6, particular in its physical design. With its aluminium and glass body, visual antenna breaks/gaps and a bottom which is almost indistinguishable from that of iPhone 6, Samsung have lost their flair.
What happened to the Samsung who threw everything at the wall in the hope it would stick? What happened to the makers of the Galaxy S4, with its crazy eye-tracking software which scrolled the page for you as you read, and which allowed you to answer a call without actually touching the device. Where are the minds behind the Galaxy S5 hiding? Those folks made a flagship device waterproof, while hiding a phone inside weird band-aid like casing. You can criticise those things as much as you want for being gimmicks, but they were original and cool. Instead the Galaxy S6 is just as boring as the iPhone 6. Don’t get me wrong - I love my iPhone. But I love it for the unique offerings it has, and not for the features that are already offered by others.
The Samsung of 2013 would’ve released one flagship model to their Galaxy lineup this year - the Galaxy S6 Edge. Instead they didn’t back themselves enough on their innovative new design, and clearly didn’t feel as though they could sell it well enough to have just one model of phone. They played it safe, and didn’t take much of a risk. I think the curved Edge is cool although I cannot see much use for it. However, I know people with the phone and they seem to like it. I’m very open minded about a new feature such as that and would’ve loved to see Samsung back themselves more, and really try to give this product the hard sell. The Samsung I know releases a single flagship device: The Galaxy S6 Edge. The Galaxy S6 stays in the lab. I like Samsung for their crazy ideas. They were amongst the first with larger-screen phones, phones with LTE radios, phones with curved screens/edges. I want to see them continue this trend and not have a “fallback” phone in case things go wrong. Where’s the fun in that?
So please, Samsung, stick to being that crazy uncle we all know and love. People who continue to want premium-feeling phones with an OS that is simple, stable and “just works” will buy an iPhone, and people who want the latest and greatest, the coolest new innovation right from the get-go will buy a Samsung mobile phone. Wacky, yet cool, features in phones are what I want to remember Samsung for - and not as a copycat of Apple.
And oh, if you’re going to copy the iPhone, at least do it right. Be shameless and relentless with your copy-cat attitude. Otherwise, this is the result.